In a significant development, COO Adam Coward unveils vinCreative's latest collaboration withBlis, aimed at revolutionizing customer engagement strategies. This innovative partnership empowers vinCreative clients to precisely target consumers based on their past locations, marking a paradigm shift in direct-to-consumer (DtC) marketing.
The integration of Blis technology promises several key advantages:
- Increased DtC Sales: Customers who have previously visited specific restaurants featuring the winery's offerings can now be efficiently redirected to DtC channels, amplifying sales potential.
- Enhanced Tracking Capabilities: vinCreative now possesses the capability to monitor how many cellar door visitors engage with ads through the Blis platform online, measuring the effectiveness and potential uplift of these campaigns.
- Targeted Outreach: Leveraging location data, vinCreative can now pinpoint customers who have visited the cellar door or local restaurants associated with the winery but have not yet subscribed to newsletters or joined wine clubs.
- Proximity Targeting: The ability to target individuals staying near wineries or local accommodations opens up new avenues for reaching potential customers, further expanding market reach.
This strategic alliance marks the beginning of a new era in targeted advertising for vinCreative's clients, paving the way for enhanced customer engagement and increased sales conversions. Stay tuned as the first clients embrace this cutting-edge advertising approach through vinCreative's accelerator services. To explore how vinCreative can elevate your business through integratedecommerce,CRM,POS software, andmarketing solutions,Contact usfor a personalized demo.
Watch this space as vinCreative continues to innovate and redefine customer engagement in the digital age.
